KEYWORD.COM
Keyword.com is a leading SEO rank tracking platform designed for agencies, in-house teams, and enterprises aiming for precision and scalability in their search strategies. It offers accurate, real-time keyword tracking across multiple locations and devices, including mobile and desktop, with a verified accuracy rate of 96.86%
VISIT WEBSITE
MY ROLE
Product Designer
TIMELINE
Jul 2019 – Nov 2019 (5 month)
TEAM
Product Owner, Front-end Engineer, Software Engineer
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Challenge
Keyword.com had a strong product and loyal user base, but its interface hadn’t kept pace with its growth. Key workflows felt dated, and new users often struggled to understand the product’s value quickly. Internally, the design lacked consistency, making it harder to scale or evolve the experience.
The goal was ambitious: redesign the entire product to feel faster, clearer, and more modern—without alienating long-time users. And to create a scalable design foundation that could unify a growing family of SEO tools.
Solution
I led the end-to-end UX and UI redesign—from rethinking core flows to reworking the visual language. We focused on simplifying the experience, surfacing insights faster, and making the product more approachable for new users while staying powerful for pros.
We also introduced a modular design system built specifically for SEO tools. It brought consistency across the platform and became the visual foundation for four other products in the SEO toolset.
The new experience helped drive growth, improve onboarding, and ultimately contributed to Keyword.com’s acquisition by saas.group.
DESING PROCess
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Platform Redesign Process
Interviewed stakeholders to align on goals and vision.
Reviewed feedback and tickets to spot onboarding and UX issues.
Analyzed usage data to find drop-offs and ignored features.
Audited UI for inconsistencies and tech debt.
Insights shaped focus on clarity, hierarchy, and cohesion.
Deliverables
Ran workshops with PM and engineers to align on redesign.
Mapped journeys to find friction and improvement areas.
Sketched wireframes focused on clarity and data display.
Prototyped layouts for stakeholder feedback.
Balanced usability with familiarity.
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Keywords Home
Keep a pulse on your website’s search rankings with our spot-on keyword ranking dashboard. It’s straightforward, reliable, and just what you need to pinpoint exactly what’s working and what’s not.
Keywords Home – Menu
Keywords Home – Local View
Look beyond your global visibility and start winning SERPs in local regions. Track any device or market, and optimize your website’s SEO per geographical location. Google Snack Pack tracking included!
Projects Dashboard
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Keywords Home – Dashboard View
Onboarding Flow
A pipeline survey is an actual route that the pig will take. Typically, these routes are created beforehand by the pipeline operator and can be input into the web app. They typically consist of GPS longitudes and latitudes.
Subsription Cancellation
All of the field activity of tracking AGMs worldwide results in a client deliverable that shows the work that has been performed. The tracking sheet data is often sent to clients, and a GlobalTrack user must be able to create and run reports for printing as PDF documents.
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Balancing innovation with familiarity is key when redesigning for loyal users.
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Small UX wins can yield major user
satisfaction gains.
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Early investment in design systems pays off in scalability and consistency.
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Continuous feedback is essential to sustain design quality post-launch.