PAYHOA
PayHOA simplifies HOA management with modern tools for billing, communication, and compliance—built to reduce manual work, improve transparency, and empower self-managed communities.
I led the full 0→1 design journey: from vision and research to MVP validation and scalable design systems. The platform launched with clients like Adobe, Centene, AT&T, and Hines, and helped secure a $4.2M seed raise to scale the next phase.
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MY ROLE
Product Designer
TIMELINE
2022 Q4 -2025 Q2 (2.5 years)
TEAM
CEO, PM, FE Engineer
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The Challenge: HOA Management Is Manual, Messy, and Outdated
Homeowners association management has long relied on manual, time-consuming processes and scattered communication tools. These inefficiencies make it difficult to track dues, manage invoices, and maintain accurate financial records—leading to delays, errors, and frustrated communities.
PayHOA is now the leading HOA management platform in the U.S.
With over 502,000 units managed and 92% positive customer reviews, PayHOA has become the #1 choice for homeowner associations—proving that a well-designed, user-focused platform can transform a traditionally manual industry.
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Work in Progress
At PayHOA, I led product design from the ground up—aligning with stakeholders, mapping pain points, and designing the initial experience from concept to launch. I created wireframes, built a scalable design system, and ran usability testing to ensure clarity and ease of use for non-technical users.
After launching the first version, I transitioned into the role of Art Director, guiding the product’s direction and mentoring incoming designer Dima Martynchuk as he took over ongoing UX work and iteration.
Deliverables
User Research
Competitive analysis
Mid-fidelity prototypes
User testing & product validation
Web app UX/UI
High-fidelity designs
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