Digital
Digital
Digital
Product
Product
Product
Designer
Designer
Designer
(2011 – Present)
(2011 – Present)
About
About
I'm a Product Designer based in Austin, Texas.
Design fanatic. Stand committed to the traditions of creation and making. Eternal explorer. Dreamer.
I'm a Product Designer based in Austin, Texas. Design fanatic. Stand committed to the traditions of creation and making.
I'm a Product Designer based in Austin, Texas.
Design fanatic. Stand committed to the traditions of creation and making. Eternal explorer. Dreamer.
Previously I have worked the with clients like Google, Atlassian, Hines and agencies like FireArt and Jess3. A member of TopTal. Head of Design at Pangeam.
Previously I have worked the with clients like Google, Atlassian, Hines and agencies like FireArt and Jess3. A member of TopTal.
Previously I have worked the with clients like Google, Atlassian, Hines and agencies like FireArt and Jess3. A member of TopTal. Head of Design at Pangeam.
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Pangeam. See the life of your space.
Pangeam. See the life of your space.
As Head of Design at Pangeam, a socio-spatial data platform that quantifies the relationship between people and spaces, I designed a web app from scratch, shaped product strategies, led marketing campaigns, and established design systems. I also supported the sales strategy by conducting user research through interviews with current and prospective customers. My collaboration with product managers, engineers, researchers and workplace strategists helped transform insights into a user-focused, market-ready product.
As Head of Design at Pangeam, a socio-spatial data platform that quantifies the relationship between people and spaces, I designed a web app from scratch, shaped product strategies, led marketing campaigns, and established design systems. I also supported the sales strategy by conducting user research through interviews with current and prospective customers. My collaboration with product managers, engineers, researchers and workplace strategists helped transform insights into a user-focused, market-ready product.
Pangeam is a socio-spatial data platform that quantifies the connection between people and space. As Head of Design, I shaped product strategies, led marketing campaigns, established brand and design systems. I also supported sales strategy and conducted user research through interviews with current and prospective customers. Collaborating with product managers, engineers, researchers, and workplace strategists, we successfully developed and delivered a comprehensive web product.
Timeline
2021–2024
Role
Head of Design
Scope
Research, Product Market Fit, UI/UX Design, Design systems, Prototyping & Testing
Glide. Residential real estate transactions.
Glide’s mission is to make buying and selling homes faster, simpler, and more trustworthy for real estate agents and their clients. They serve one of the largest industries by streamlining one of the most significant financial transactions in a consumer’s lifetime. My role included auditing the UX of the existing product, enhancing current design processes, planning new features, establishing a new design system, and designing the website.
Timeline
2020
Role
UX/UI Designer
Keyword. Group of products for SEO.
Keyword simplifies tracking and sharing SEO rankings. As Lead Product Designer, I spearheaded marketing campaigns and led a complete UX/UI redesign to improve key user flows such as onboarding, cancellation, and subscription management. I also created a unified design system. Working closely with the team, we designed, tested, validated, and successfully launched a suite of four SEO products.
Timeline
2019
Role
Product Designer
MetaMap. Identity Verification Platform.
MetaMap is a customer identity platform that helps merchants unlock untapped potential by adapting to any data and workflow needs. As Head of Design, I led the development and execution of a comprehensive product strategy and supported the sales team with strategy, storytelling, and presentation decks. As a design lead, I hired, trained, and mentored new talents.
Timeline
2022-204
Role
Head of Design
Cloverly. Sustainability-as-a-Service.
Cloverly is a digital infrastructure platform that enables businesses to scale their climate action efforts effectively. My role was to design and launch a comprehensive website to attract potential investors, establish a cohesive design system, redesign the web application, and create impactful presentations and pitch decks.
Timeline
2022-204
Role
Head of Design
GlobalTrack. Pipeline tracking reimagined.
Global Track operates within the Oil & Gas industry, specializing in the design, manufacturing, and marketing of innovative products for pipeline pig location, tracking, and passage detection across onshore, offshore, and subsea environments. As a UX/UI Designer, I led the end-to-end design of a web application from the ground up, conducting research, user testing, and strategy development. I validated hypotheses, created design system, and delivered high-fidelity designs to the development team for implementation.
Timeline
2022-2024
Role
Head of Design
FairMarket. Take control of your home.
FairMarket is a platform that connects homeowners and professionals. The web app allows homeowners to obtain precise home measurements and links their maintenance needs with contractors who can bid on projects. As a UX/UI Designer, I was responsible for conducting market research, leading a complete redesign of the web app, implementing new features, designing a new website and mobile application, and creating marketing materials to support business growth.
Timeline
2019
Role
Head of Design
JFL Consulting. Cybersecutity for Government.
Despite having some of the brightest minds in cybersecurity, JFL Consulting’s online presence didn’t reflect their expertise. To enhance credibility and authority, they needed a clean, modern website that showcased their advanced technology while remaining accessible to a wider audience.
Timeline
2019
Role
Head of Design
Glide. Residential real estate transactions.
Glide’s mission is to make buying and selling homes faster, simpler, and more trustworthy for real estate agents and their clients. They serve one of the largest industries by streamlining one of the most significant financial transactions in a consumer’s lifetime. My role included auditing the UX of the existing product, enhancing current design processes, conducted product brainstorms, establishing a new design system, and designing the website.
Timeline
2020
Role
UX/UI Designer
Scope
UX Improvments, UI Design, Design system, Prototyping & Testing
GlobalTrack. Pipeline tracking reimagined.
Global Track operates within the Oil & Gas industry, specializing in the design, manufacturing, and marketing of innovative products for pipeline pig location, tracking, and passage detection across onshore, offshore, and subsea environments. As a UX/UI Designer, I led the end-to-end design of a web application from the ground up, conducting research, user testing, and strategy development. I validated hypotheses, created design system, and delivered high-fidelity designs to the development team for implementation.
Timeline
2021
Role
Product Designer
Scope
UI/UX Design, Design system, Prototyping & Testing
Keyword. Group of products for SEO.
Keyword simplifies tracking and sharing SEO rankings. As Lead Product Designer, I spearheaded marketing campaigns and led a complete UX/UI redesign to improve key user flows such as onboarding, cancellation, and subscription management. I also created a unified design system. Working closely with the team, we designed, tested, validated, and successfully launched a suite of four SEO products.
Timeline
2019
Role
Product Designer
Scope
Research, UI/UX Design, Design system, Prototyping & Testing
MetaMap. Identity Verification Platform.
MetaMap is a customer identity platform that helps merchants unlock untapped potential by adapting to any data and workflow needs. As Head of Design, I led the development and execution of a comprehensive product strategy and supported the sales team with strategy, storytelling, and presentation decks. As a design lead, I hired, trained, and mentored new talents.
Timeline
2017–2018
Role
Head of Design
Scope
Research, Product Market Fit, UI/UX Design, Design system, Prototyping & Testing
Cloverly. Sustainability-as-a-Service.
Cloverly is a digital infrastructure platform that enables businesses to scale their climate action efforts effectively. My role was to design and launch a comprehensive website to attract potential investors, establish a cohesive design system, redesign the web application, and create impactful presentations and pitch decks.
Timeline
2021
Role
UX/UI Designer
Scope
Web design, UI/UX Design, Design system
Fairmarket. Take control of your home.
FairMarket is a platform that connects homeowners and professionals. The web app allows homeowners to obtain precise home measurements and links their maintenance needs with contractors who can bid on projects. As a UX/UI Designer, I was responsible for conducting market research, leading a complete redesign of the web app, implementing new features, designing a new website and mobile application, and creating marketing materials to support business growth.
Timeline
2020
Role
Product Designer
Scope
Research, Product Market Fit, UI/UX Design, Design system, Prototyping & Testing
JFL Consulting. Cybersecutity for Government.
Despite having some of the brightest minds in cybersecurity, JFL Consulting’s online presence didn’t reflect their expertise. To enhance credibility and authority, they needed a clean, modern website that showcased their advanced technology while remaining accessible to a wider audience.
Timeline
2019
Role
UX/UI Designer
Scope
Research, Product Market Fit, UI/UX Design, Design system, Prototyping & Testing
Design process
Design process
Design process
Design process
Design process
Design process
Design process
Design process
Design process
Design process
Design process
Design process
Design process
Design process
Design process
Design process
Design process
Design process
Creating great products isn't a magic. It's all about good team collaboration, attentive customer listening, iterative work, and constant testing. Short development cycles and regular feedback keep our minds open to changes and encourage experimentation at every stage of the process.
My not-so-secret formula for building products that customers love:
Discover
Every great product starts with a clear strategy that is customer and market-driven, but to get there, you have to get clarity on what you’re building, who you’re building it for, and the goals you’d like to achieve. This is why we always begin with a Discovery phase, which helps executives, stakeholders, and our team get clear on the product direction, target audience, and business objectives.
• Market Research & Insights
• Customer Research
• MVP Definition
• User Experience Strategy
Strategize
“Good strategy … does not pop out of some ‘strategic management’ tool, matrix, chart, triangle, or fill-in-the-blanks scheme. Instead, a talented leader identifies the one or two critical issues in the situation—the pivot points that can multiply the effectiveness of effort—and then focuses and concentrates action and resources on them.” – Richard Rumelt
• Product Strategy & Insights
• User Persona
• User Flows
• Informational Architecture
• Middle-fidelity prototyping
• User Experience Strategy
• Journey Mapping
Design
This is where strategic goals turn into real, impactful experiences. It’s about combining creativity, empathy, and insights to craft a product that’s both functional and delightful. We follow an iterative design process, ensuring every detail—whether it’s a UX flow, UI component, or interaction—is purposeful and aligns with the overall vision.
• User Experience Design
• Visual Design
• Interaction Design
• Design Systems & Guidelines
Validate
Today, the cost of creating effective prototypes and simulations has significantly decreased, making it more accessible than ever. A usability prototype is meant to be tested by real people, and usability testing itself is the art and science of gathering meaningful feedback from your target customers. While product managers and designers will undoubtedly gain valuable insights from working with the prototype, nothing compares to putting it in the hands of actual users from the intended customer base.
• High-Fidelity Prototyping
• User Testing & Insights
Repeat
The best products are born through iteration, refinement, and a continuous cycle of improvement. By revisiting and refining the design, validating with real users, and adapting based on feedback, we ensure that the product evolves in line with the needs of both the business and its customers. This commitment to repeating and enhancing the process allows us to push boundaries, overcome challenges, and ultimately deliver products that stand the test of time.
HI, I AM SASHA,
NICE TO MEET YOU!
Since 2011 offering creative-led
design for ambitious products
that want to expand and evolve.