PayHOA
PayHOA simplifies HOA management with modern tools for billing, communication, and compliance — built to reduce manual work, improve transparency, and empower self-managed communities.
- My role
- Product Designer, then Art Director
- Timeline
- Jul 2019 – Nov 2019 (5 months)
- Team
- Product Owner, Front-end Engineer, Software Engineer
Challenge
Homeowners association management has long relied on manual, time-consuming processes and scattered communication tools. These inefficiencies make it difficult to track dues, manage invoices, and maintain accurate financial records — leading to delays, errors, and frustrated communities.
Results
With over 502,000 units managed and 92% positive customer reviews, PayHOA has become the #1 choice for homeowner associations — proving that a well-designed, user-focused platform can transform a traditionally manual industry.
Design process
At PayHOA, I led product design from the ground up — aligning with stakeholders, mapping pain points, and designing the initial experience from concept to launch. I created wireframes, built a scalable design system, and ran usability testing to ensure clarity and ease of use for non-technical users.
After launching the first version, I transitioned into the role of Art Director, guiding the product’s direction and mentoring incoming designer Dima Martynchuk as he took over ongoing UX work and iteration.
Deliverables
- User research
- Competitive analysis
- Mid-fidelity prototypes
- User testing & product validation
- Web app UX/UI
- High-fidelity designs
Final solutions
Billing, communication and compliance, in one place — the shipped product end to end.
Takeaways
- Balancing innovation with familiarity is key when redesigning for loyal users.
- Small UX wins can yield major user satisfaction gains.
- Early investment in design systems pays off in scalability and consistency.
- Continuous feedback is essential to sustain design quality post-launch.